One of America’s oldest and largest manufacturers of dietary supplements was seeking out new selling and distribution channels for one of their newest product lines. While their traditional distributor relationships were fruitful, they did not have strong direct-to-consumer communications. They were very interested in expanding that consumer channel, but were struggling with limited headcount and budgets.
We introduced new online channels by mobilizing a Wheelhouse Advisors social media team. Our team worked quickly to monitor the online space, and direct and indirect competition, to thoroughly understand the target and identify potential micro-segments. Based on these learnings, the team created content, established the company’s voice, and built effective online engagement. We also provided the company with tools for ongoing monitoring and measurement of results.
The results were immediate. In Month 1 alone, online engagement exceeded the established goal and the company gained valuable insight about their target. They even discovered new micro-segments! In Month 2, we tripled fans and followers, and increased engagement by 26%. With that positive momentum, the company continued to expand online communication channels – all without paid advertising!